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Many people are curious about the story behind our company name. Here goes:
Bull Run was the first major battle of the Civil War, our long and difficult struggle to preserve personal freedom. What sustained the Union was a relentless sense of purpose, and courage to do the right thing. That spirit is the foundation of Bull Run Roasting Company. Our premium coffee blends represent boldness, innovation, individuality and a commitment to excellence.
That's not just sales talk. We hand-select only the top 1% of Arabica beans from around the world, and personally test them before we buy. And, unlike the bigger coffee corporations that roast in mass quantities, our focus is on producing small-batch, custom roasts that complement an establishment's existing menu. We even offer equipment, training and marketing support — everything to ensure that your coffee program is an all-around success.
It all goes back to our name. We give our customers a new coffee choice, one that's tailored to their individual needs and not the needs of a big coffee manufacturer. At Bull Run, we take your coffee personally.
FIRING A BOLD SHOT AT "BUSINESS AS USUAL"
The rules of the battle have changed.
Small is big.
Customization has mass appeal.
Relationships rule.
People want service, not sales talk.
Solutions, not products.
Coffee that connects with coffee lovers.
The perfect blend of business and pleasure.
A new era has begun.
Its name is Bull Run.
Forward, march.
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